Andrew Alexander

When it comes to local search visibility, online reviews are a cornerstone of Google’s ranking algorithm. But within the realm of reviews, marketers and business owners often ask: What matters more—how many reviews you have, or how recent they are? The short answer: Both matter—but in different ways.  This article explores the balance between review recency and quantity, how each influences local SEO, and what strategies businesses can implement to optimize both. Why Reviews Matter to Google...

Google’s Local Pack Isn’t Just Valuable—It’s Where the Game Is Won

A 360° virtual tour is an interactive, panoramic walkthrough of your restaurant that lets potential guests explore your space online before they visit. It’s built from high-resolution 360-degree images stitched together to create a seamless, immersive experience. For restaurants, a 360° virtual tour is more than visual content. It’s a trust-building and engagement tool that affects how people decide where to eat, how long they interact with your business online, and how Google ranks your...