Andrew Alexander

Online reviews play a crucial role in shaping the perception of a business. They not only influence potential customers but also affect how Google ranks businesses in local searches. Understanding the dynamics of reviews can help businesses leverage them effectively. Why Reviews Matter to Google Google uses reviews to evaluate: Relevance : Do the reviews mention services or keywords that match a user’s query? Prominence : How many people are talking about this business? Trustworthiness : Are...

Google’s Local Pack Isn’t Just Valuable—It’s Where the Game Is Won

A 360° virtual tour is an interactive, panoramic walkthrough of your restaurant that lets potential guests explore your space online before they visit. It’s built from high-resolution 360-degree images stitched together to create a seamless, immersive experience. For restaurants, a 360° virtual tour is more than visual content. It’s a trust-building and engagement tool that affects how people decide where to eat, how long they interact with your business online, and how Google ranks your...